Case Studies


Bruno Gralpois


EvalutionDeliver™ enables Dell to enhance the perceived value and overall quality of the input provided by agencies and client teams.

Context/Problem Statement:

Dell Technologies is the world’s largest privately controlled technology company, providing the essential infrastructure for digital business and IT transformation through a family of strategically aligned businesses. Naturally, Dell relies on the capabilities and performance of talented agency partners in various disciplines and regions around the world to successfully promote its solutions portfolio, including EMC II, VMware, Pivotal, SecureWorks, RSA and VirtuStream. To deliver top notch results requires constant refinement and a mutual commitment to collaboration, innovation, creativity and executional excellence from these partnerships, which is made possible through a comprehensive feedback process called Dell Agency Performance Evaluation.


Dell asked Agency Mania Solutions to uplevel its existing client/agency performance evaluation process to a whole new level of insight and action planning. In close partnership with the Dell Agency Management team, Agency Mania Solutions revamped the end-to-end process, using its EvaluationDeliver™ solution, to bring much greater focus on the analysis and set of recommendations that would ultimately contribute to relationship improvements and better work. Dell also developed and launched a global Dell Performance Assessment curriculum using TrainingDeliver™ to enhance the perceived value and overall quality of the input provided by agencies and Dell client teams.

Results (EvaluationDeliver)
• Improved user satisfaction and survey participation
• Robust process and streamlined orchestration
• Greater insight, improved analysis and action plans
• Improved relationships and work output

By: Bruno Gralpois (author), Co-Founder/Principal, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator

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