Bruno Gralpois equips attendees with best practices on how to partner for success in times of crisis.
SEATTLE – AUGUST 13, 2020 – Partnership expert Bruno Gralpois teams up with the Association of National Advertisers (ANA) to present “Partnering for Success,” a webinar sponsored by the ANA on August 18 for ANA members only. This webinar will provide ANA members with strategies for delivering bottom-line value and strengthening agency partnerships in times of social unrest and crisis.
Gralpois is a long-standing faculty member of the ANA Marketing and Training Development Center. He is also the co-founder and principal of Agency Mania Solutions, which offers an innovative, cloud-based agency management software platform.
The ANA has a membership of nearly 1,500 companies and 50,000 industry professionals representing 20,000 brands collectively spending or supporting more than $400 billion in marketing and advertising annually.
“Brand advertisers are eagerly seeking new best practices to guide on how to be effective partners in these difficult times,” said Gralpois. “The crisis has rapidly accelerated many industry changes that were already in motion. Brands need not to prepare for today’s circumstances, but for tomorrow’s reality to deliver the bottom-line value their leadership needs to grow and compete. Under tremendous financial and relationship pressure, the client/agency partnership is being significantly reshaped to accommodate for these new necessities.”
Gralpois will take a hard look at the many challenges advertisers and those responsible for their agency ecosystem are facing and what it will take for them to drive sustained value. Webinar attendees will learn:
- Why the current approach to working with agencies is obsolete in today’s environment.
- How carefully orchestrated key client/agency activities can drive significant efficiencies.
- What best practices advertisers must follow to manage their agencies in a time of crisis.
WHEN: Tuesday, August 18 at 1:00 p.m. EST (10:00 a.m. PST)
WHO: Bruno Gralpois, Principal and Co-Founder at Agency Mania Solutions
Bruno Gralpois has been instrumental in establishing Agency Management as a central global discipline for many of the top 200 advertisers. His commitment to successful client/agency partnerships led Gralpois to co-found Agency Mania Solutions and serve as principal. Before that, he held leadership positions at industry-leading companies, including Microsoft and Visa, as well as various pre-IPO software companies. Gralpois is an active member of the ANA Faculty of Marketing, which helps build effective advertiser-agency relationships. His latest book, “Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency Relations for High-Impact Results”, is considered a reference book in the community.
About Agency Mania Solutions
Agency Mania Solutions (AMS) is a Seattle-based company with a SaaS platform and professional services that help global brands manage agency relationships and unlock their true potential. AMS is dedicated to helping brand advertisers navigate change and drive better business outcomes. The pressure of constant change on global brands – a proliferation of channels, digitalization of every facet of marketing, investor expectations and constrained budgets – makes it an absolute requirement for brands and agencies to produce more effective outcomes. AMS empowers them to get there. For more information, visit www.agencymania.com.