INDUSTRY UPDATES

INDUSTRY UPDATE VOLUME 42

Max Gralpois

1/27/2020

Executive Summary – Monthly Recap:

Buzzwords in 2019 were “Brandformance”, “Storyliving”, “Snackable,” and “Hyper-relevant/targeting.” So 2020 is supposed to bring a bit of maturity to an industry that is sometimes chasing change for change’s sake. Is the agency business still facing a perfect storm of budget reductions, in-housing, talent shortage, and identity crisis? We will see. CPG giant Procter & Gamble Co., once again the largest advertiser in the world, is in the headlines. Is cutting creative and media budgets truly forcing agencies and marketers to produce higher quality work that has more impact? That’s apparently what led Ad Age (among other reasons, such as the use of disruptive and innovative creative tactics) to select Procter & Gamble Co. as its Marketer of the Year. The giant advertiser continues to experience solid growth at a time where it’s cutting its agency, production, and media budgets. P&G was also front and center at CES with innovative concepts, inviting us to think about marketing and customer engagement in less traditional ways.

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Newsworthy reports and recent developments:

At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work, Financials, and Performance and Value— which is how we categorize the following developments:

Table of Contents:

Talent … page 1

NEW Company profiles … page 3

NEW Open positions that got our attention … page 3

Work … page 3

Financials … page 6

Performance and Value … page 6

Agency Reviews and Roster Changes … page 8

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

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Jan 27, 2020