Case Studies

CASE STUDY: GILEAD SCIENCES

Keshia Carlson

3/6/2020

An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.

Context/Problem Statement:

Gilead is a $26B biotech company that researches, develops, and commercializes drugs, primarily focusing on antiviral drugs used in the treatment of HIV, hepatitis B, and hepatitis C. For nearly 30 years, Gilead has focused on improving the lives of the patients who use their products while infusing their values – integrity, inclusion, teamwork, accountability, and excellence into everything they do.
Employees at Gilead challenge one another to ever-higher standards and accomplishment. The company has attracted some of the sharpest minds in biotech and beyond, and together they deliver life-saving therapies to patients in need.

With a worldwide staff of more than 11,000 people, Gilead relies on a number of agencies to successfully deliver its message in the marketplace and to continuously look for ways to empower its marketing organization to succeed with a more holistic, integrated approach to managing agency partnerships.

Toolkit: 

  • EvaluationDeliver
  • ScopeDeliver
  • RosterDeliver
  • BriefDeliver
  • TrainingDeliver

Results:

• Improved relationships and work output
• Greater insight, improved analysis and action plans
• Robust process and streamlined orchestration
• Efficient use of agency resources
• Integrated approach to managing agency partnerships


By: Bruno Gralpois (author), Co-Founder/Principal, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator

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