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Our articles are inspired by current challenges, innovations, and best practices driven by our client work deploying best-in-class agency management solutions.
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ARTICLE: AUTOMATION IS THE FUTURE OF EFFECTIVE CLIENT/AGENCY PARTNERSHIPS
Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is at the door. It is READ MORE
ARTICLE: HOW BRAND ADVERTISERS ENABLE AGENCY PARTNERS TO DRIVE BUSINESS AND BRAND GROWTH THROUGH PROCESS AUTOMATION
Turning Agencies Into Growth Agents: GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all CMOs in these unprecedented times, READ MORE
ARTICLE: WHAT WE’VE LEARNED OVER DECADES ABOUT TOP-PERFORMING PARTNERSHIPS AND HOW TO ACHIEVE LONG-TERM SUCCESS
Partnership for Success…. and Survival. In this increasingly complex, interconnected, demanding world we live in, if there is one certainty, it is the following: no one can or will succeed READ MORE
ARTICLE: MARKETERS ARE GETTING READY TO OVERCOME A DIFFICULT ECONOMIC CLIMATE. HERE IS WHAT NEEDS TO BE DONE
A SEA of Change is Coming: A sea of change is coming. Actually, it’s more like a storm. The economic climate is likely to remain difficult as well as uncertain. READ MORE
ARTICLE: WHY ADVERTISERS MUST PAY IT FORWARD TO SYSTEMATICALLY AND EFFECTIVELY REDUCE COSTS AND ELIMINATE INEFFICIENCIES
The Investment Dilemma: It often costs a penny to save $100 dollars. That’s right. By cost, I mean “investment.” As with any investment, you expect the return to be far READ MORE
ARTICLE: ANTICIPATING THE CASCADING IMPACT OF THE COVID-19 CRISIS ON THE ADVERTISING INDUSTRY AND CLIENT/AGENCY RELATIONSHIPS
The Domino Effect: Bracing for Impact In 2009, at the “The World in Domino – The Show with the Flow” event held in Leeuwarden, Netherlands, 4,491,863 dominos toppled. This represented READ MORE