Articles
Our articles are inspired by current challenges, innovations, and best practices driven by our client work deploying best-in-class agency management solutions.
Receive a print copy and be notified by email of the latest Industry Updates / Articles
Latest Posts
ARTICLE: PARTNERSHIP IN 2021 – AN INCONVENIENT TRUTH
Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: — Read the published article on READ MORE
ARTICLE: PREDICTIONS FOR A NEW (PARTNERSHIP) WORLD ORDER
Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros — Apparently, you cannot be late READ MORE
ARTICLE: SAVE YOUR AGENCY-CLIENT RELATIONSHIPS FROM DROWNING IN THE PANDEMIC SEA
How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article READ MORE
ARTICLE: AUTOMATION IS THE FUTURE OF EFFECTIVE CLIENT/AGENCY PARTNERSHIPS
Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is at the door. It is READ MORE
ARTICLE: HOW BRAND ADVERTISERS ENABLE AGENCY PARTNERS TO DRIVE BUSINESS AND BRAND GROWTH THROUGH PROCESS AUTOMATION
Turning Agencies Into Growth Agents: GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all CMOs in these unprecedented times, READ MORE
ARTICLE: WHAT WE’VE LEARNED OVER DECADES ABOUT TOP-PERFORMING PARTNERSHIPS AND HOW TO ACHIEVE LONG-TERM SUCCESS
Partnership for Success…. and Survival. In this increasingly complex, interconnected, demanding world we live in, if there is one certainty, it is the following: no one can or will succeed READ MORE