MARKETERS ARE GETTING READY TO OVERCOME A DIFFICULT ECONOMIC CLIMATE. HERE IS WHAT NEEDS TO BE DONE.
A SEA of Change is Coming: A sea of change is coming. Actually, it’s more like a storm. The economic climate is likely to remain difficult as well as uncertain. READ MORE
WHY ADVERTISERS MUST PAY IT FORWARD TO SYSTEMATICALLY AND EFFECTIVELY REDUCE COSTS AND ELIMINATE INEFFICIENCIES.
The Investment Dilemma: It often costs a penny to save $100 dollars. That’s right. By cost, I mean “investment.” As with any investment, you expect the return to be far READ MORE
ANTICIPATING THE CASCADING IMPACT OF THE COVID-19 CRISIS ON THE ADVERTISING INDUSTRY AND CLIENT/AGENCY RELATIONSHIPS
The Domino Effect: Bracing for Impact In 2009, at the “The World in Domino – The Show with the Flow” event held in Leeuwarden, Netherlands, 4,491,863 dominos toppled. This represented READ MORE
WHAT ADVERTISERS SHOULD DO TO PROTECT THEIR INVESTMENT IN VALUABLE AGENCY RELATIONSHIPS DURING DIFFICULT ECONOMIC TIMES
Successfully Managing Agency Partnerships in Tumultuous Times: In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations READ MORE
DECIPHERING WHAT MAKES UP TRUE PROFESSIONAL EXPERTISE. AND WHAT IS MEANS TO BRAND ADVERTISERS WHO DEPEND ON IT.
Expertise Deciphered: Have you noticed? Everyone is an expert these days. Whether it is on the news, published as an opinion piece or broadcast on a conference panel, “specialists” of READ MORE
WHAT METRICS SHOULD ADVERTISERS USE TO MAKE EFFECTIVE USE OF THEIR AGENCY PARTNERSHIPS?
The Right KPIs to Manage Agency Partners: When the concept of dashboards was introduced, it mostly served to protect vehicle occupants from debris thrown or “dashed up,” by the horses’ READ MORE