Articles
Our articles are inspired by current challenges, innovations, and best practices driven by our client work deploying best-in-class agency management solutions.
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ARTICLE: ALIGNING YOUR ROSTER TO YOUR MODEL
An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it. — Read our article posted on 4As — French military and READ MORE
ARTICLE: THE CHICKEN AND THE EGG DILEMMA
When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read our article posted on ANA — — Read our article READ MORE
ARTICLE: HOW TO MANAGE EFFECTIVE AGENCY NEGOTIATIONS
The modern techniques and best practices brand advertisers should adopt to successfully negotiate with agencies. — Read our article featured on Little Black Book — In October 2018, the “Girl READ MORE
ARTICLE: BACK TO A FUTURE… WHERE RELATIONSHIPS MATTER
What did we learn from the recent ANA Agency Financial Management conference? — Read our article featured on Producers & Procurers iQ — — Read our article featured on the READ MORE
ARTICLE: TOGETHER, COMMITTED TO A BETTER WORLD
Should your agencies be as committed as you are to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? — Read our article offered as a READ MORE
ARTICLE: THE ERA OF SUPERIOR SUPPLIER VALUE
Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. —Read the published article by Producers & Procurers IQ-– We are all READ MORE