Articles
Our articles are inspired by current challenges, innovations, and best practices driven by our client work deploying best-in-class agency management solutions.
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ARTICLE: WHEN CHAOS CALLS, WILL YOUR PARTNERSHIPS THRIVE OR DIVE?
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article posted on Forbes READ MORE
ARTICLE: WHY BRAND ADVERTISERS AND AGENCIES MUST ASK THE RIGHT QUESTIONS TO BUILD BETTER PARTNERSHIPS
When brand advertisers ask better questions about their work relationship with agencies, performance soars and the partnership strengthens. — Read our article posted on Forbes — — Read our article READ MORE
ARTICLE: SHOULD ADVERTISERS STILL CARE ABOUT AGENCY AWARDS?
The highly debated value of agency award shows and the question of advertiser participation. — Read our article posted on Forbes — Toronto-based creative company, Zulu Alpha Kilo (inspired by READ MORE
ARTICLE: WE DON’T TALK ABOUT…NO, NO, NO!
Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — READ MORE
ARTICLE: A GLIMPSE AT THE FUTURE OF ADVERTISER/AGENCY RELATIONSHIPS
Current Industry Trends and Developments That Will Impact How We Partner with Agencies in Years Ahead. — Read our article posted on ANA — — Read our article posted on READ MORE
ARTICLE: ARE YOU READY FOR A RECORD YEAR OF BREAKUPS AND HONEYMOONS IN 2022?
Will your account be in review in 2022? Let’s look back at 2021 roster changes, what we learned from them, and what it means to you—as a client or an READ MORE