ARTICLE: HOW TO MAKE THE “MARRIAGE” OF A NEW CLIENT/AGENCY RELATIONSHIP LAST
Like marriage, client-agency relationships require a high level of investment, commitment and long-term mindset to understand, grow together and respond to each other’s needs. In 2016, a French-speaking reality TV READ MORE
ARTICLE: IS YOUR PREFERRED PARTNER PROGRAM PAINFUL OR PROSPEROUS?
— Read our article featured on Forbes & Association of National Advertisers — How can we build a more resilient and effective supply chain in a post-COVID and constantly disrupted READ MORE
ARTICLE: WHEN CHAOS CALLS, WILL YOUR PARTNERSHIPS THRIVE OR DIVE?
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article posted on Forbes READ MORE
ARTICLE: WHY BRAND ADVERTISERS AND AGENCIES MUST ASK THE RIGHT QUESTIONS TO BUILD BETTER PARTNERSHIPS
When brand advertisers ask better questions about their work relationship with agencies, performance soars and the partnership strengthens. — Read our article posted on Forbes, Producers & Procurers iQ & READ MORE
ARTICLE: SHOULD ADVERTISERS STILL CARE ABOUT AGENCY AWARDS?
The highly debated value of agency award shows and the question of advertiser participation. — Read our article posted on Forbes — — Read our article posted on 4As — READ MORE
ARTICLE: WE DON’T TALK ABOUT…NO, NO, NO!
Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — READ MORE