Articles
Our articles are inspired by current challenges, innovations, and best practices driven by our client work deploying best-in-class agency management solutions.
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ARTICLE: TOGETHER, COMMITTED TO A BETTER WORLD
Should your agencies be as committed as you are to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? — Read our article offered as a READ MORE
ARTICLE: THE ERA OF SUPERIOR SUPPLIER VALUE
Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. —Read the published article by Producers & Procurers IQ-– We are all READ MORE
ARTICLE: THE ORGANIZED FEEDBACK FRAMEWORK
Providing and receiving feedback to/from valuable partners requires a multi-dimensional organized approach that is essential to building long-term thriving partnerships: — Read the published article on 4A’s — — Read READ MORE
ARTICLE: PARTNERSHIP IN 2021 – AN INCONVENIENT TRUTH
Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: — Read the published article on READ MORE
ARTICLE: PREDICTIONS FOR A NEW (PARTNERSHIP) WORLD ORDER
Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros — Apparently, you cannot be late READ MORE
ARTICLE: SAVE YOUR AGENCY-CLIENT RELATIONSHIPS FROM DROWNING IN THE PANDEMIC SEA
How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article READ MORE