WHAT METRICS SHOULD ADVERTISERS USE TO MAKE EFFECTIVE USE OF THEIR AGENCY PARTNERSHIPS?
The Right KPIs to Manage Agency Partners: When the concept of dashboards was introduced, it mostly served to protect vehicle occupants from debris thrown or “dashed up,” by the horses’ READ MORE
HOW BRAND ADVERTISERS APPROACH TO PAYMENT TERMS MAY HAVE A PROFOUND DOWNSTREAM IMPACT ON THE VIABILITY OF THE ADVERTISING INDUSTRY
When Not Doing it Right is Wrong: Payment terms have been, well, top of mind as of late. While historically the topic has received industry-wide interest in the context of READ MORE
HOW eTRAINING PROGRAMS CONTRIBUTE TO MORE EFFICIENT AGENCY ONBOARDING AND PRODUCTIVITY GAINS, WHILE FOSTERING BETTER CLIENT SKILLS
Building Stronger Partnerships with eTraining: The COVID-19 pandemic made us revisit how we do business, including how to work from home and operate our daily work lives without the benefit READ MORE
WHAT ACTIONS SHOULD BRAND ADVERTISERS CONSIDER TAKING IN THESE CHALLENGING TIMES TO MAKE RESPONSIBLE USE OF THEIR BUDGET AND AGENCY RESOURCES?
Responsible Measures in Uncertain Times: Uncertainty seems to be the only certainty these days. Yet, brands and agencies must learn to operate in these challenging times by adapting to new READ MORE
HOW MUCH RISK BRAND ADVERTISERS ARE WILLING TO TAKE WITH THEIR AGENCY PARTNERS, AND WHAT IMPACT IT HAS ON THEIR OVERALL PERFORMANCE.
What’s Your Risk Profile? From choosing what stock or bond to purchase to deciding whether you should travel or shake hands during the Coronavirus epidemic, the everyday decisions we make READ MORE
THE MANY HATS MARKETERS MUST WEAR TO TURN AGENCIES INTO VALUABLE RESOURCES AND EFFECTIVE COLLABORATORS.
Mastering agency relationships: Every year, I attend an event organized by the Association of National Advertisers titled “Masters of Marketing.” Strong of 3,000+ attendees, the conference draws top talent from READ MORE