ARTICLE: WHAT ADVERTISERS SHOULD DO TO PROTECT THEIR INVESTMENT IN VALUABLE AGENCY RELATIONSHIPS DURING DIFFICULT ECONOMIC TIMES
Successfully Managing Agency Partnerships in Tumultuous Times: In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations READ MORE
ARTICLE: DECIPHERING WHAT MAKES UP TRUE PROFESSIONAL EXPERTISE. AND WHAT IS MEANS TO BRAND ADVERTISERS WHO DEPEND ON IT
Expertise Deciphered: Have you noticed? Everyone is an expert these days. Whether it is on the news, published as an opinion piece or broadcast on a conference panel, “specialists” of READ MORE
ARTICLE: WHAT METRICS SHOULD ADVERTISERS USE TO MAKE EFFECTIVE USE OF THEIR AGENCY PARTNERSHIPS?
The Right KPIs to Manage Agency Partners: When the concept of dashboards was introduced, it mostly served to protect vehicle occupants from debris thrown or “dashed up,” by the horses’ READ MORE
ARTICLE: HOW BRAND ADVERTISERS APPROACH TO PAYMENT TERMS MAY HAVE A PROFOUND DOWNSTREAM IMPACT ON THE VIABILITY OF THE ADVERTISING INDUSTRY
When Not Doing it Right is Wrong: Payment terms have been, well, top of mind as of late. While historically the topic has received industry-wide interest in the context of READ MORE
ARTICLE: HOW eTRAINING PROGRAMS CONTRIBUTE TO MORE EFFICIENT AGENCY ONBOARDING AND PRODUCTIVITY GAINS, WHILE FOSTERING BETTER CLIENT SKILLS
Building Stronger Partnerships with eTraining: The COVID-19 pandemic made us revisit how we do business, including how to work from home and operate our daily work lives without the benefit READ MORE
ARTICLE: WHAT ACTIONS SHOULD BRAND ADVERTISERS CONSIDER TAKING IN THESE CHALLENGING TIMES TO MAKE RESPONSIBLE USE OF THEIR BUDGET AND AGENCY RESOURCES?
Responsible Measures in Uncertain Times: Uncertainty seems to be the only certainty these days. Yet, brands and agencies must learn to operate in these challenging times by adapting to new READ MORE