In The News
See our thought-leadership published with industry partners.
Receive a print copy and be notified by email of the latest Industry Updates / Articles
Latest Posts
IN THE NEWS: TURNING AGENCIES INTO GROWTH AGENTS
Featured on The ANA Marketing Maestros, 4A’s and Adforum: How brand advertisers enable agency partners to drive business and brand growth through process automation. — Read the published ANA Maestros READ MORE
IN THE NEWS: THE DOMINO EFFECT
Featured on AdExchanger: Anticipating the cascading impact of the COVID-19 crisis on the advertising industry and client/agency relationships. — Read the published AdExchanger article — We are all too READ MORE
IN THE NEWS: THE QUESTION GUIDE TO FINANCIAL STABILITY DURING A RECESSION
Featured on Adweek: Is your agency ready for a recession? –Read the published Adweek guide – Agencies are hardly strangers to volatility. Increasingly late or delayed payments from clients and READ MORE
IN THE NEWS: THE BRAND AGENCY RELATIONSHIP CAN SUFFER DURING TUMULTUOUS TIMES
Featured on AdExchanger: — Read AdExchanger’s Published Article — In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of READ MORE
IN THE NEWS: HOW MARKETERS CAN BUILD BETTER AGENCY RELATIONSHIPS
Ending the Mania: — Read WARC’s Published Article — Summary Agency relationship management – which brings discipline to the practice of maintaining a productive relationship between agency and client — READ MORE
IN THE NEWS: A GUIDE TO AGENCY MANAGEMENT IN 2020
Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human READ MORE