In The News
See our thought-leadership published with industry partners.
Receive a print copy and be notified by email of the latest industry Updates / Articles
Latest Posts
HOW MARKETERS CAN BUILD BETTER AGENCY RELATIONSHIPS
Ending the Mania: — Read WARC’s Published Article — Summary Agency relationship management – which brings discipline to the practice of maintaining a productive relationship between agency and client — READ MORE
A GUIDE TO AGENCY MANAGEMENT IN 2020
Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human READ MORE
WHY FIXING THE AGENCY RELATIONSHIP IS WORTH IT
Featured on AdExchanger & ANA: Brand reap great value in fixing the agency relationship before replacing. — Read the published AdExchanger article — — Read the published ANA Marketers Article READ MORE
CREATIVE AGENCIES IN SEATTLE MUST EVOLVE
Featured on the Puget Sound Business Journal: There is a sea of change happening in Seattle and no one wants to be left behind. — Read the published PSBJ article READ MORE
ARE PERFORMANCE EVALUATIONS THE KEY TO REDUCING AGENCY BREAKUPS?
Featured on Marketing Magnified: CMO Council’s Monthly eJournal: Are performance evaluations the key to reducing agency breakups? — Read the published Marketing Magnified article — Performance evaluations. Love them or READ MORE
CUTTING AGENCY FEES IS NOT THE ANSWER TO YOU MARKETING BUDGET CHALLENGES
Featured on ANA Marketing Maestros — Read the published ANA article — The threat of corporate restructuring, zero-based budgeting, and other cost-cutting initiatives can keep CMOs up at night. With READ MORE