In The News
See our thought-leadership published with industry partners.
Receive a print copy and be notified by email of the latest Industry Updates / Articles
Latest Posts
IN THE NEWS: TOGETHER, COMMITTED TO A BETTER WORLD
Featured on World Federation of Advertisers: Should your agencies be as committed as you are to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? — READ MORE
IN THE NEWS: ACHIEVING SUPERIOR SUPPLIER VALUE – COLLABORATION AND FOCUS
Featured on Producers & Procurers iQ: Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. — Read the published Producers & READ MORE
CLICKZ ARTICLE: HOW WILL TECHNOLOGY TRANSFORM THE FRAGILE CLIENT/AGENCY ECOSYSTEM?
Featured on ClickZ: What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare themselves to take on these READ MORE
IN THE NEWS: GUEST INTERVIEW WITH BRUNO GRALPOIS
Featured on SuperbCrew Editorial: Below is our recent interview with Bruno Gralpois, the co-founder of Agency Mania Solutions, a premier service and technology firm specializing in helping companies realize the transformational READ MORE
MARKETING DIVE ARTICLE: UNLEARNING COMMON MISCONCEPTIONS ABOUT AGENCIES
Featured on Marketing Dive: Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships. — READ MORE
IN THE NEWS: FIVE INCONVENIENT TRUTHS ABOUT CLIENT-AGENCY PARTNERSHIPS IN 2021 AND HOW TO FIX THEM
Featured on WARC: This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships. — READ MORE