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ARTICLE: IS YOUR PREFERRED PARTNER PROGRAM PAINFUL OR PROSPEROUS?
Featured on Forbes: — Read our article posted on Forbes — How can we build a more resilient and effective supply chain in a post-COVID and constantly disrupted marketplace? Perhaps READ MORE
ARTICLE: WHEN CHAOS CALLS, WILL YOUR PARTNERSHIPS THRIVE OR DIVE?
Featured on Forbes: How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article READ MORE
ARTICLE: WHY BRAND ADVERTISERS AND AGENCIES MUST ASK THE RIGHT QUESTIONS TO BUILD BETTER PARTNERSHIPS
Featured on Forbes: When brand advertisers ask better questions about their work relationship with agencies, performance soars and the partnership strengthens. — Read our article posted on Forbes — — READ MORE
ARTICLE: SHOULD ADVERTISERS STILL CARE ABOUT AGENCY AWARDS?
Featured on Forbes: The highly debated value of agency award shows and the question of advertiser participation. — Read our article posted on Forbes — Toronto-based creative company, Zulu Alpha READ MORE
IN THE NEWS: MARPRO PODCAST DISCUSSING KEY FACTORS FOR THE SUCCESS OF PROCUREMENT
Featured on MarPro – The Marketing Procurement Podcast Listen to Dana Small’s interview with guest Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, where he discusses how information can READ MORE
IN THE NEWS: THE CENTRALITY OF ALIGNING YOUR ROSTER TO YOUR MODEL
Featured on Producers & Procurers iQ: Exploring how whilst sound agency model and strategy is essential, it is not always enough. — Read our article posted on Producers & Procurers READ MORE