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IN THE NEWS: FIVE REASONS CLIENTS CAN INADVERTENTLY SET THEIR AGENCIES UP FOR FAILURE
Featured on Producers & Procurers iQ: When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read the published Producers & READ MORE
IN THE NEWS: TOGETHER, COMMITTED TO A BETTER WORLD
Featured on World Federation of Advertisers: Should your agencies be as committed as you are to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? — READ MORE
IN THE NEWS: ACHIEVING SUPERIOR SUPPLIER VALUE – COLLABORATION AND FOCUS
Featured on Producers & Procurers iQ: Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. — Read the published Producers & READ MORE
CLICKZ ARTICLE: HOW WILL TECHNOLOGY TRANSFORM THE FRAGILE CLIENT/AGENCY ECOSYSTEM?
Featured on ClickZ: What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare themselves to take on these READ MORE
IN THE NEWS: GUEST INTERVIEW WITH BRUNO GRALPOIS
Featured on SuperbCrew Editorial: Below is our recent interview with Bruno Gralpois, the co-founder of Agency Mania Solutions, a premier service and technology firm specializing in helping companies realize the transformational READ MORE
MARKETING DIVE ARTICLE: UNLEARNING COMMON MISCONCEPTIONS ABOUT AGENCIES
Featured on Marketing Dive: Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships. — READ MORE