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THE DOMINO EFFECT: BRACING FOR IMPACT
Featured on AdExchanger: Anticipating the cascading impact of the COVID-19 crisis on the advertising industry and client/agency relationships. — Read the published AdExchanger article — We are all too READ MORE
THE QUESTION GUIDE TO FINANCIAL STABILITY DURING A RECESSION
Featured on Adweek: Is your agency ready for a recession? –Read the published Adweek guide – Agencies are hardly strangers to volatility. Increasingly late or delayed payments from clients and READ MORE
THE BRAND AGENCY RELATIONSHIP CAN SUFFER DURING TUMULTUOUS TIMES
Featured on AdExchanger: — Read AdExchanger’s Published Article — In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of READ MORE
HOW MARKETERS CAN BUILD BETTER AGENCY RELATIONSHIPS
Ending the Mania: — Read WARC’s Published Article — Summary Agency relationship management – which brings discipline to the practice of maintaining a productive relationship between agency and client — READ MORE
A GUIDE TO AGENCY MANAGEMENT IN 2020
Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human READ MORE
WHY FIXING THE AGENCY RELATIONSHIP IS WORTH IT
Featured on AdExchanger & ANA: Brand reap great value in fixing the agency relationship before replacing. — Read the published AdExchanger article — — Read the published ANA Marketers Article READ MORE