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MARKETING DIVE ARTICLE: UNLEARNING COMMON MISCONCEPTIONS ABOUT AGENCIES
Featured on Marketing Dive: Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships. — READ MORE
IN THE NEWS: FIVE INCONVENIENT TRUTHS ABOUT CLIENT-AGENCY PARTNERSHIPS IN 2021 AND HOW TO FIX THEM
Featured on WARC: This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships. — READ MORE
IN THE NEWS: PREDICTIONS FOR A NEW (PARTNERSHIP) WORLD ORDER
Featured on ANA Marketing Maestros: Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros — READ MORE
IN THE NEWS: FOUR TYPES OF RISK PROFILES WHEN WORKING WITH AGENCY PARTNERS – WHAT’S YOURS?
Featured on Producers & Procurers iQ: How much risk are brand advertisers willing to take with their agency partners? And what impact does it have on their overall performance? — READ MORE
IN THE NEWS: SAVE YOUR AGENCY-CLIENT RELATIONSHIPS FROM DROWNING IN THE PANDEMIC SEA
Featured on 4A’s and ANA: How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — READ MORE
IN THE NEWS: AUTOMATION IS THE FUTURE OF EFFECTIVE CLIENT/AGENCY PARTNERSHIPS
Featured on 4A’s and ANA: Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is READ MORE