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CREATIVE AGENCIES IN SEATTLE MUST EVOLVE
Featured on the Puget Sound Business Journal: There is a sea of change happening in Seattle and no one wants to be left behind. — Read the published PSBJ article READ MORE
ARE PERFORMANCE EVALUATIONS THE KEY TO REDUCING AGENCY BREAKUPS?
Featured on Marketing Magnified: CMO Council’s Monthly eJournal: Are performance evaluations the key to reducing agency breakups? — Read the published Marketing Magnified article — Performance evaluations. Love them or READ MORE
CUTTING AGENCY FEES IS NOT THE ANSWER TO YOU MARKETING BUDGET CHALLENGES
Featured on ANA Marketing Maestros — Read the published ANA article — The threat of corporate restructuring, zero-based budgeting, and other cost-cutting initiatives can keep CMOs up at night. With READ MORE
IT’S TIME FOR ADVERTISERS TO RECONSIDER THE LEGACY AGENCY RELATIONSHIP
Featured on The Marketing Dive: Returning to the long-term partnerships of a bygone era could bring quantifiable value and trust back to brands. — Read the published Marketing Dive article READ MORE
GEEKWIRE STARTUP SPOTLIGHT
Featured on GeekWire: This advertising analytics startup helps big brands manage their deals with agencies. — Read the published GeekWire article — When it comes to brands working effectively with advertisers, Agency READ MORE
THERE’S NO ONE-SIZE-FITS-ALL WHEN IT COMES TO DEPLOYING MARTECH
Featured on ClickZ: Marketers have often used off-the-shelf martech solutions, but increasingly are turning to a custom software approach to meet their unique business needs. — Read the published ClickZ READ MORE