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IT’S TIME FOR ADVERTISERS TO RECONSIDER THE LEGACY AGENCY RELATIONSHIP
Featured on The Marketing Dive: Returning to the long-term partnerships of a bygone era could bring quantifiable value and trust back to brands. — Read the published Marketing Dive article READ MORE
GEEKWIRE STARTUP SPOTLIGHT
Featured on GeekWire: This advertising analytics startup helps big brands manage their deals with agencies. — Read the published GeekWire article — When it comes to brands working effectively with advertisers, Agency READ MORE
THERE’S NO ONE-SIZE-FITS-ALL WHEN IT COMES TO DEPLOYING MARTECH
Featured on ClickZ: Marketers have often used off-the-shelf martech solutions, but increasingly are turning to a custom software approach to meet their unique business needs. — Read the published ClickZ READ MORE
TRANSACTIONAL RELATIONSHIPS ARE OUT
Featured on ANA Maestros — Read the published ANA article — We’ve heard it before: Don’t treat your agencies as mere vendors, unless, of course, a commodity is what you READ MORE
CLIENTS AND AGENCIES ALIKE DESERVE BETTER PARTNERSHIP PRACTICES
Featured on CampaignUS: Clients and agencies alike deserve better partnership practices. Here are five areas that agencies and clients could all work better at when it comes to partnering. — READ MORE
MARTECH PODCAST INTERVIEW
Featured on MarTech Podcast: Choosing the Right Marketing Agency. — Watch the MarTech Podcast — Bruno Gralpois chats with Benjamin Shapiro about how to identify the right agency partnership and READ MORE