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IN THE NEWS: WHY FIXING THE AGENCY RELATIONSHIP IS WORTH IT
Featured on AdExchanger & ANA: Brand reap great value in fixing the agency relationship before replacing. — Read the published AdExchanger article — — Read the published ANA Marketers Article READ MORE
IN THE NEWS: CREATIVE AGENCIES IN SEATTLE MUST EVOLVE
Featured on the Puget Sound Business Journal: There is a sea of change happening in Seattle and no one wants to be left behind. — Read the published PSBJ article READ MORE
IN THE NEWS: ARE PERFORMANCE EVALUATIONS THE KEY TO REDUCING AGENCY BREAKUPS?
Featured on Marketing Magnified: CMO Council’s Monthly eJournal: Are performance evaluations the key to reducing agency breakups? — Read the published Marketing Magnified article — Performance evaluations. Love them or READ MORE
IN THE NEWS: CUTTING AGENCY FEES IS NOT THE ANSWER TO YOU MARKETING BUDGET CHALLENGES
Featured on ANA Marketing Maestros — Read the published ANA article — The threat of corporate restructuring, zero-based budgeting, and other cost-cutting initiatives can keep CMOs up at night. With READ MORE
IN THE NEWS: IT’S TIME FOR ADVERTISERS TO RECONSIDER THE LEGACY AGENCY RELATIONSHIP
Featured on The Marketing Dive: Returning to the long-term partnerships of a bygone era could bring quantifiable value and trust back to brands. — Read the published Marketing Dive article READ MORE
IN THE NEWS: GEEKWIRE STARTUP SPOTLIGHT
Featured on GeekWire: This advertising analytics startup helps big brands manage their deals with agencies. — Read the published GeekWire article — When it comes to brands working effectively with advertisers, Agency READ MORE