In The News
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IN THE NEWS: TURNING AGENCIES INTO GROWTH AGENTS
Featured on The ANA Marketing Maestros, 4A’s and Adforum: How brand advertisers enable agency partners to drive business and brand growth through process automation. — Read the article published by READ MORE
IN THE NEWS: PODCAST EVALUATING AND MANAGING MARKETING AGENCY PARTNERS
Featured on MarTech Podcast Listen to Benjamin Shapiro’s interview with guest Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, where he discusses the best way to evaluate and manage READ MORE
IN THE NEWS: THE DOMINO EFFECT
Featured on AdExchanger: Anticipating the cascading impact of the COVID-19 crisis on the advertising industry and client/agency relationships. — Read the published AdExchanger article — We are all too READ MORE
IN THE NEWS: THE QUESTION GUIDE TO FINANCIAL STABILITY DURING A RECESSION
Featured on Adweek: Is your agency ready for a recession? –Read the published Adweek guide – Agencies are hardly strangers to volatility. Increasingly late or delayed payments from clients and READ MORE
IN THE NEWS: THE BRAND AGENCY RELATIONSHIP CAN SUFFER DURING TUMULTUOUS TIMES
Featured on AdExchanger: — Read AdExchanger’s Published Article — In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of READ MORE
IN THE NEWS: HOW MARKETERS CAN BUILD BETTER AGENCY RELATIONSHIPS
Ending the Mania: — Read WARC’s Published Article — Summary Agency relationship management – which brings discipline to the practice of maintaining a productive relationship between agency and client — READ MORE