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TRANSACTIONAL RELATIONSHIPS ARE OUT
Featured on ANA Maestros — Read the published ANA article — We’ve heard it before: Don’t treat your agencies as mere vendors, unless, of course, a commodity is what you READ MORE
CLIENTS AND AGENCIES ALIKE DESERVE BETTER PARTNERSHIP PRACTICES
Featured on CampaignUS: Clients and agencies alike deserve better partnership practices. Here are five areas that agencies and clients could all work better at when it comes to partnering. — READ MORE
MARTECH PODCAST INTERVIEW
Featured on MarTech Podcast: Choosing the Right Marketing Agency. — Watch the MarTech Podcast — Bruno Gralpois chats with Benjamin Shapiro about how to identify the right agency partnership and READ MORE
4A’S RELATIONSHIP MANAGEMENT BEST PRACTICES GUIDANCE
Featured on 4A’s — Read the published 4A’s article — Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both READ MORE
MARKETING TECHNOLOGY AWARDS: OFFICIAL WINNERS AND FINALISTS REVIEW
Featured on ClickZ: — Read the published ClickZ article — The full review of finalists and winners from this year’s Marketing Technology Awards is now available here. The report includes READ MORE
THE CMO’S RESPONSIBILITY FOR MANAGING AGENCY PARTNERSHIPS
Featured on AdExchanger — Read the published AdExchanger article — “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. READ MORE