Industry Updates

Volume 74 | January-February 2024

Executive Summary January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no

Volume 73 | October-November 2023

Executive Summary If you are looking for a sign, this might be it. Artificial intelligence is not only changing how we do marketing; it’s changing

Volume 72 September 2023

Executive Summary “I’m a Barbie girl, in the Barbie world…” Welcome to Barbie Land! Greta Gerwig’s movie about the Mattel icon has been as much

Volume 71 July 2023

Executive Summary Bonjour, mes amis! The world of advertising converged on the French Riviera once again at the International Festival of Creativity near, and sometimes

Volume 70 June 2023

Executive Summary Busy. The advertising industry has been very busy redefining its value as a force of growth and responsible change. New agencies and offerings

Volume 69 March 2023

Executive Summary The use of generative artificial intelligence (AI) is exploding. Will generative AI change the advertising world as we know it? Probably. Most brands

Volume 68 February 2023

Executive Summary 2022 was tumultuous and challenging at all levels after a series of worldwide tragedies—from the pandemic to weather disasters to Russia’s invasion of

Volume 67 December 2022

Executive Summary Most analysts predict high volatility in the months to come, especially in digital advertising, and it is expected to spread across the entire

Industry Updates Volume 66

Volume 66

Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the

Volume 66 October 2022

Executive Summary We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward,