Industry Updates
Our Monthly Industry Updates are a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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INDUSTRY UPDATE VOLUME 46
Executive Summary – Monthly Recap 2020 is not yet over but without a doubt, will be remembered as a year of humility, sacrifice, creativity, and global unity. As the industry READ MORE
INDUSTRY UPDATE VOLUME 45
Executive Summary—Monthly Recap: The Coronavirus (COVID-19) pandemic changed our lives, not only temporarily, but in some profound ways. This is an unprecedented event that our generation will hopefully learn from READ MORE
INDUSTRY UPDATE VOLUME 44
Executive Summary—Monthly Recap: The headlines were initially centered around the impact on the advertising industry of the “Cookie Apocalypse” or “Cookie-pocalypse” as some call it. But it’s the coronavirus (COVID-19) READ MORE
INDUSTRY UPDATE VOLUME 43
Executive Summary – Monthly Recap: Super Bowl 2020 was another great display of the industry’s strength and focus with a sold-out inventory. There were complaints about too many movie references; READ MORE
INDUSTRY UPDATE VOLUME 42
Executive Summary – Monthly Recap: Buzzwords in 2019 were “Brandformance”, “Storyliving”, “Snackable,” and “Hyper-relevant/targeting.” So 2020 is supposed to bring a bit of maturity to an industry that is sometimes READ MORE
INDUSTRY UPDATE VOLUME 41
Executive Summary – Monthly Recap: The advertising industry is now on our constant state of turmoil it appears. Brand advertisers, publishers, agencies and service providers alike are all shouting out READ MORE