Industry Updates
Our Monthly Industry Updates are a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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INDUSTRY UPDATE VOLUME 44
Executive Summary—Monthly Recap: The headlines were initially centered around the impact on the advertising industry of the “Cookie Apocalypse” or “Cookie-pocalypse” as some call it. But it’s the coronavirus (COVID-19) READ MORE
INDUSTRY UPDATE VOLUME 43
Executive Summary – Monthly Recap: Super Bowl 2020 was another great display of the industry’s strength and focus with a sold-out inventory. There were complaints about too many movie references; READ MORE
INDUSTRY UPDATE VOLUME 42
Executive Summary – Monthly Recap: Buzzwords in 2019 were “Brandformance”, “Storyliving”, “Snackable,” and “Hyper-relevant/targeting.” So 2020 is supposed to bring a bit of maturity to an industry that is sometimes READ MORE
INDUSTRY UPDATE VOLUME 41
Executive Summary – Monthly Recap: The advertising industry is now on our constant state of turmoil it appears. Brand advertisers, publishers, agencies and service providers alike are all shouting out READ MORE
INDUSTRY UPDATE VOLUME 40
Executive Summary – Monthly Recap Growth, growth, growth. This is at the center of every major event in the advertising industry. Brand advertisers are laser-focused on turning their marketing resources, READ MORE
INDUSTRY UPDATE VOLUME 39
Executive Summary – Monthly Recap What a summer it has been… Facebook was fined $5 billion as part of its privacy settlement approved by the FTC for the mishandling of READ MORE