Industry Updates
Our Monthly Industry Updates are a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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INDUSTRY UPDATE VOLUME 38
Executive Summary – Monthly Recap: Summer is here and Cannes is always top of mind as the Cannes Lions unfolded in the iconic city on the French Riviera, coupled with READ MORE
INDUSTRY UPDATE VOLUME 37
Executive Summary – Monthly Recap: There were a lot of April Fools’ Day jokes this year: WPP‘s acquisition of Martin Sorrell’s S4 Capital, and Accenture Interactive’s acquisition of independent creative READ MORE
INDUSTRY UPDATE VOLUME 36
Executive Summary – Monthly Recap: The first few months of 2019 gave us a solid view into the current dynamics of the advertising industry and how it might shape its READ MORE
INDUSTRY UPDATE VOLUME 35
Executive Summary – Monthly Recap: The year always starts with exciting new toys and technologies in the sunny town of Las Vegas. CES didn’t disappoint. Agency and brand leaders, alongside READ MORE
INDUSTRY UPDATE VOLUME 34
Executive Summary – Monthly Recap: Welcome to 2019. What an interesting way to end the year 2018. The word of the year was “brand purpose,” according to the ANA. But READ MORE
INDUSTRY UPDATE VOLUME 33
Executive Summary – Monthly Recap: The decision by Ford Motor Company, the nation’s seventh-largest advertiser, to walk away from WPP as its sole agency partner after 75 years was big READ MORE