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A collection of original, insightful posters and visuals ranging from agency models to relationship best practices. Select “Read More” to get more information on each one and find instructions on how to request a high-resolution pdf.
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Latest Posts
POSTER: WHAT MAKES A GREAT CLIENT
Our visual: illustrates simple guidance to brand advertisers on how to be the best client and enable your agency partners to do outstanding work. Follow these best practices and be READ MORE
POSTER: 20 EFFECTIVE WAYS TO PROVIDE ACTIONABLE CREATIVE FEEDBACK
Our visual: lists out top practices and vetted strategies for delivering actionable creative feedback to agencies and marketers alike. Inspired by our client experience working with the largest worldwide advertisers READ MORE
POSTER: BEST PRACTICES IN AGENCY MANAGEMENT
Our visual: outlines the key agency relations/management responsibilities, and success ingredients to drive operational excellence. We break down: The roles (strategy/governance, partnership management, engagement/delivery, and measurement/optimization), Primary focus areas (talent, READ MORE
POSTER: CONSIDERATIONS TO DETERMINE THE RIGHT AGENCY MODEL
Our visual: outlines three key considerations when deciding the best agency model for brand advertisers. To determine the right agency model, clients will want to evaluation the breadth of options READ MORE
POSTER: WHAT TO LOOK FOR IN 2020
Our visual: outlines critical aspects of the agency lifecycle that are growing in importance (based on 2019 learnings). How brand advertisers tighten focus on the agency strategy, scoping, briefing, evaluation READ MORE
POSTER: WHY CMO’S CARE ABOUT AGENCY MANAGEMENT
Our visual: shows how the CMO responsibilities are enabled by agency management competencies and toolset. How marketing leaders must built the right Agency Management competencies to enable their organization to READ MORE