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A collection of original, insightful posters and visuals ranging from agency models to relationship best practices. Select “Read More” to get more information on each one and find instructions on how to request a high-resolution pdf.
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Latest Posts
POSTER: CONSIDERATIONS TO DETERMINE THE RIGHT AGENCY MODEL
Our visual: outlines three key considerations when deciding the best agency model for brand advertisers. To determine the right agency model, clients will want to evaluation the breadth of options READ MORE
POSTER: WHAT TO LOOK FOR IN 2020
Our visual: outlines critical aspects of the agency lifecycle that are growing in importance (based on 2019 learnings). How brand advertisers tighten focus on the agency strategy, scoping, briefing, evaluation READ MORE
POSTER: WHY CMO’S CARE ABOUT AGENCY MANAGEMENT
Our visual: shows how the CMO responsibilities are enabled by agency management competencies and toolset. How marketing leaders must built the right Agency Management competencies to enable their organization to READ MORE
POSTER: AN INTEGRATED MODEL OF AGENCY MANAGEMENT ACTIVITIES
Our visual: shows how an integrated mix of agency management tools enables top advertisers to improve data sharing and decision-making. This integrated approach enables agency-facing teams to gather more effective READ MORE