Keshia Carlson


How to Successfully Secure Funding for Your Agency Management Software Solutions

Software solutions dedicated to better managing agency activities are increasingly common as brand advertisers look for more systematic and automated ways to enable and foster these important partnerships, anywhere from roster, scope, briefing, and training to performance management. Although where the responsibilities lie varies widely within a given client organization (Marketing Ops, Procurement, or Agency Relations), the need to secure support and funding for these types of solutions remains universal.

As such, we’ve identified common best practices on how to manage this process successfully, as highlighted in this guide:


  • Defining needs
  • Articulating benefits
  • Getting buy-in
  • Justifying ROI
  • Addressing common objections
  • Implementing for success
  • Accessing other relevant whitepapers from AMS
  • Contact Information

By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator

For the full whitepaper, please contact info@agencymaniasolutions.com