Executive Summary—Monthly Recap:
The Coronavirus (COVID-19) pandemic changed our lives, not only temporarily, but in some profound ways. This is an unprecedented event that our generation will hopefully learn from so it never repeats itself. It’s already changing the fabric of our culture (humanity, solidarity, philanthropic activities, travel, etc.), as well as businesses with greater innovation in e-commerce, live-streaming, community building, and marketing practices.
From initiatives like #AloneTogether, the “Saving with Savings” campaign, Budweiser’s “Save Pub Life” campaign in the UK, and “The Great American Takeout Night,” just to name a few, brand advertisers and agencies around the globe are looking for ways to do right by their consumers and their community.
Without a doubt, the pandemic will embolden the strong and accelerate the decline of the weaker ones that were already struggling before the crisis, leading to massive waves of talent moves, reviews, agency consolidations, and various M&A activity.
Newsworthy reports and recent developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work, Financials and Performance/Value – which is how we categorize the following developments.
Table of Contents:
Talent … page 1
NEW Company profiles … page 3
NEW Open positions that got our attention … page 3
Work … page 3
Financials … page 6
Performance and Value … page 6
Agency Reviews and Roster Changes … page 8
Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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April 29, 2020