INDUSTRY UPDATES

INDUSTRY UPDATE VOLUME 47

Max Gralpois

7/2/2020

Executive Summary – Monthly Recap

“Crisis? What Crisis?” was the sarcastic title of a recent Media Insider post. When it rains, it pours, the saying goes. In the middle of COVID 19, the world awakens to intolerable injustice and racism and collectively rises to say, “no more.” Whether it is the health pandemic or current social crisis, they say that every cloud has a silver lining. That was also the title of an article by Cory Treffi letti at Cisco; a simple phrase to give us hope that the new world is one that we will shape and not inherit. I feel strongly about that as I think about the world of advertising and the client/agency relationships it relies on to exist. Many variables are out of our control—the economy, the new reality of social distancing, the uncertainty and talent mess created by layoffs. But there are many variables under our direct control: how we behave, acting responsible, and taking on these challenges head on. I am optimistic that we will shape an advertising world that is more open, more diverse, more inclusive, and founded on a new appreciation for what partnership and collaboration means. Welcome to the new world of advertising that is ours.

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Newsworthy reports and recent developments

At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work, Financials and Performance/Value – which is how we categorize the following developments.

Table of Contents:

Talent … page 1

NEW Company profiles … page 3

NEW Open positions that got our attention … page 3

Work … page 3

Financials … page 6

Performance and Value … page 6

Agency Reviews and Roster Changes … page 8

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

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July 1, 2020