Industry Updates

INDUSTRY UPDATE VOLUME 51

Keshia Carlson

12/14/2020

Executive Summary – Monthly Recap:

Are we there yet? This common kid question during any commute or cross-country holiday journey feels quite appropriate. When will this be over? Let’s face it. We have all been hurt in some way. In a recent PR week article, Civis Analytics/Finn Partners reported that our industry is feeling mood swings—anxiety (50%), sadness (32%), fear (27%), and anger (25%). Yet, per The Insight (latest trends from The Harris Poll), Americans are also feeling appreciative (71%), thankful (67%), and compassionate (67%). More so than those who feel angry (51%) and annoyed (28%). Perhaps the US presidential elections didn’t help. Who would have thought that spending a lot more time in leisurewear wasn’t enough to counter the effects of isolation or bad politics? Whether you are wearing pajamas or business clothing, it appears that COVID fatigue is real and the impact on our industry will be profound and long-lasting at many levels. Much of the talk about automation and AI adds concerns that the nature of the work people do will change and require new skills at agencies and clients alike. How else can we keep up with the increase of content and the need to operate more efficiently? 2021, here we come.

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Newsworthy Reports and Recent Developments

At AMS, we approach the agency management discipline as four distinct but complementary practice areas, which is how we categorize the following developments:

Table of Contents

Talent……………. page1

Company profiles…………………………………………. page 4

Open positions that got our attention……………page 5

Work.………………………… page 5

Financials…………………………. page 7

Performance and Value…………………………….. page 9

Agency Reviews and Roster Changes……………… page 11

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

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