Industry Updates

INDUSTRY UPDATE VOLUME 52

Keshia Carlson

2/9/2021

Executive Summary – Monthly Recap

“Stay away from negative people. They have a problem for every solution.” We sure had our fair share of problems in 2020. As we enthusiastically turn the corner and start a promising year, January still had plenty of unexpected surprises for us. It’s hard to choose, really. The insurrection in DC and a second impeachment. The shortage of COVID vaccines and the continued impact on the economy and consumers. The promise of a contactless future at a completely virtual CES. If there is one particular event in the entertainment industry that reminded us that things will never be the same, it was WarnerMedia’s announcement that theatrical movies like “Dune”, “The Matrix 4,” and “The Suicide Squad” will be released on the same day both in theaters and on HBO Max. It’s true in many other aspects of our daily lives: technology adoption, digital and content streaming, ecommerce, and social selling are all here to stay. All of these consumer behavioral and media consumption changes are profoundly impacting the advertising industry and its vast ecosystem. Are we ready?

Download a print-friendly version

Newsworthy Reports and Recent Developments

At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work, Financials, and Performance and Value – which is how we categorize the following developments:

Table of Contents

Talent……………. page 1

Company profiles…………………………………………. page 4

Work.………………………… page 5

Financials…………………………. page 7

Performance and Value…………………………….. page 10

Agency Reviews and Roster Changes……………… page 12

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

See how stronger relationships contribute to better marketing. Contact us at www.agencymania.com

If others in your organization are interested in receiving this Industry Update, please let them know that they can sign up on our site at: http://www.agencymania.com/subscribe.html.

If you have any comments or would like to update or change your contact information, please contact us at subscription@agencymaniasolutions.com