Industry Updates

INDUSTRY UPDATE VOLUME 53

Keshia Carlson

3/16/2021

Executive Summary – Monthly Recap

Are you tired of hearing about this “new normal”? I think we all are. Normal is not too exciting and it sets the bar quite low. Perhaps we crave a “new extraordinary”? It’s fair to say that life as we knew it has been overturned by this nasty global pandemic. It did however lay strong and healthy foundations for an entirely new way of life and working that will shape the years ahead, and hopefully inspire us to be better at what we do, why we do it, and how we do it. Of course, as part of the new normal, we will still be talking about the Super Bowl ads that touched our hearts and who won the Super Bowl advertising game, a cookie-less world and first-party data, or how the technology-centric companies like Amazon, Google, and Facebook are managing to capture the majority of ad budgets as the world tilts toward ecommerce and optimized digital. The client/agency dynamic is central to that equilibrium. The future of the agency model is without a doubt a more fluid, flexible, and fully integrated approach to marketing, and simply to working together. Just take a look at the new capabilities agencies are rapidly building, new partnerships that are being developed, or recent M&A deals.  Agencies, clients, and the overall ad industry continue to face a stunning pace of change in 2021. The new extraordinary is upon us.

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Newsworthy Reports and Recent Developments

At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work, Financials, and Performance and Value – which is how we categorize the following developments:

Table of Contents

Talent……………. page 2

Work.………………………… page 5

Article……………………page 6

Financials…………………………. page 7

Performance and Value…………………………….. page 9

Agency Reviews and Roster Changes……………… page 11

 

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

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