Industry Updates

INDUSTRY UPDATE VOLUME 56

Keshia Carlson

7/30/2021

Executive Summary – Monthly Recap

Three of the world’s top billionaires—Jeff Bezos, Richard Branson, and Elon Musk—are in a thrilling space race. In the meantime, back on Earth, the world of advertising is dealing with less celestial but equally exciting challenges: data and privacy, machine learning and automation, ecommerce growth, and changing consumer behaviors. For a while, advertising was not rocket science. And then, it kind of became far more complex and we are now dealing with the aftermath of that transformation: A cookie-less world is putting greater emphasis on first party data. An ecommerce-led economy is making larger players like Amazon, Google, and Facebook even bigger, building new advertising engines and targeting competencies to tackle billions of marketing dollars, and trillions of instant messages and engagement opportunities. Marketing is now part science.

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Newsworthy Reports and Recent Developments

At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.

Table of Contents

Talent……………. page 2

Work and Performance………………… page 5

Article……………………page 8

Financials…………………………. page 7

Agency Reviews and Roster Changes……………… page 9

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

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