Industry Updates

INDUSTRY UPDATE VOLUME 58

Keshia Carlson

10/11/2021

Executive Summary – Monthly Recap

A recent commentary called “The Planet Is Angry. Are You Willing to Do Something About It?” reminded us of the importance of our individual but also collective responsibilities with environmental policies and bold commitments made by brands and their agencies to act decisively. It’s not just the environment that is bringing us together. Responsible alcohol marketing, fighting online hate, and fostering more diversity and inclusion in our industry are equally galvanizing.

The notion of “purpose” is increasingly important to consumers but also to agencies as reviews intensify and being “partners” takes on  new meaning. In the meantime, some brands are consolidating their activities and reevaluating their agency roster to prepare for a post-COVID world.

The stakes are significant. And the fight is on. Unilever completed its $3.3 billion media review with incumbent WPP retaining the account in major markets. The decision by luxury brand Mercedes-Benz to consolidate its media and creative business with Omnicom Group through its bespoke, dedicated “Team X” unit shows the level of commitment holding groups are willing to make to land large global clients: Omnicom acquired two European agencies (PR and digital) to successfully serve its new automobile client.

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Table of Contents

Talent……………. page 2

Work and Performance………………… page 5

Article……………………page 7

Financials…………………………. page 8

Agency Reviews and Roster Changes……………… page 10

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

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