Industry Updates

INDUSTRY UPDATE VOLUME 60

Keshia Carlson

12/21/2021

Executive Summary – Monthly Recap

What would dapper Don Draper really think of our industry today? As we prepare to close an eventful 2021 and start a new year, it’s far from being the calm and predictable industry it once was. Will some avatar elves show up in your living room for the holidays thanks to Augmented Reality? Will you get a piece of digital artwork in the metaverse from your spouse? Will you ask Santa Claus for “non-fungible tokens” this year?

Apparently, the Collins Dictionary declared NFT its word of the year for 2021. I can think of many others for 2021. I am sure you can too, based on your unique experiences. The convergence of the worlds of money, tech, and art is upon us. Will we truly enjoy these new shoppable holiday experiences? Look on the bright side… in the metaverse we will have far less wrapping paper to deal with on Christmas Day.

More seriously, you may wonder: What’s truly ahead for agencies and brand advertisers in 2022? As uncertainty surround us, this update may give you some useful pointers. One thing however is certain: In our industry, change will remain a permanent constant.

In the meantime, happy holidays!

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Newsworthy Reports and Recent Developments

At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.

Table of Contents

Talent……………. page 2

Work and Performance………………… page 5

Article……………………page 8

Financials…………………………. page 7

Agency Reviews and Roster Changes……………… page 9

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

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