Industry Updates

INDUSTRY UPDATE VOLUME 61

Keshia Carlson

2/14/2022

Executive Summary – Monthly Recap

2022 might be the year of records. The tech behemoth Apple became the first US company to hit $3 trillion in market value, adding its latest trillion in fewer than 17 months.

With more than 2,300 exhibiting companies, including 800 startups, the Consumer Electronics Show (CES) returned home to Las Vegas. CES always attracts leaders in technology, media, and advertising eager to learn about the latest trends in technology and how they apply to their business and marketing strategies.

Even though many cancelled in-person participation, CES 2022 revealed countless innovative concepts and technologies, expanding to new types of consumer experiences in VR, AR, and breakthrough consumer electronics. NFTs (non-fungible tokens) will boom in 2022 as brands and consumers chaotically rush to experience the thrills and new hazards of Web3.

No matter the enthusiasm, 2022 will also be a year of experimentation, learning, and adjustments. Brands wants to accelerate their efforts, innovate, test, learn quickly, and ultimately move at the speed of cultural moments.

Welcome to “fast-vertising.”

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Newsworthy Reports and Recent Developments

At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.

Table of Contents

Talent……………. page 2

Work and Performance………………… page 5

Article……………………page 4 and 7

Financials…………………………. page 8

Agency Reviews and Roster Changes……………… page 10

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

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