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Driven by our client experience, view our resources by topic across all our categories, such as scope of work, briefing, agency performance evaluations and lifecycle, roster management, financial management, training/onboarding, agency model, data-KPIs and other facets of the client-agency relationship.
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POSTER: WHY CMO’S CARE ABOUT AGENCY MANAGEMENT
Our visual: shows how the CMO responsibilities are enabled by agency management competencies and toolset. How marketing leaders must built the right Agency Management competencies to enable their organization to READ MORE
POSTER: AN INTEGRATED MODEL OF AGENCY MANAGEMENT ACTIVITIES
Our visual: shows how an integrated mix of agency management tools enables top advertisers to improve data sharing and decision-making. This enables agency-facing teams to gather more effective agency insights, READ MORE
HOW BRAND ADVERTISERS APPROACH TO PAYMENT TERMS MAY HAVE A PROFOUND DOWNSTREAM IMPACT ON THE VIABILITY OF THE ADVERTISING INDUSTRY
When Not Doing it Right is Wrong: Payment terms have been, well, top of mind as of late. While historically the topic has received industry-wide interest in the context of READ MORE
HOW MARKETERS CAN BUILD BETTER AGENCY RELATIONSHIPS
Ending the Mania: — Read WARC’s Published Article — Summary Agency relationship management – which brings discipline to the practice of maintaining a productive relationship between agency and client — READ MORE
INDUSTRY UPDATE VOLUME 44
Executive Summary—Monthly Recap: The headlines were initially centered around the impact on the advertising industry of the “Cookie Apocalypse” or “Cookie-pocalypse” as some call it. But it’s the coronavirus (COVID-19) READ MORE
HOW eTRAINING PROGRAMS CONTRIBUTE TO MORE EFFICIENT AGENCY ONBOARDING AND PRODUCTIVITY GAINS, WHILE FOSTERING BETTER CLIENT SKILLS
Building Stronger Partnerships with eTraining: The COVID-19 pandemic made us revisit how we do business, including how to work from home and operate our daily work lives without the benefit READ MORE