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INDUSTRY UPDATE VOLUME 46
Executive Summary – Monthly Recap 2020 is not yet over but without a doubt, will be remembered as a year of humility, sacrifice, creativity, and global unity. As the industry READ MORE
CASE STUDY: TOYOTA
ScopeDeliver™ enables Toyota to streamline data entry/imports by agencies, improved end-to-end transparency, and stronger and more productive collaboration. Context/Problem Statement: Toyota Motor Corporation, the Japanese multinational automotive company, has the READ MORE
THE QUESTION GUIDE TO FINANCIAL STABILITY DURING A RECESSION
Featured on Adweek: Is your agency ready for a recession? –Read the published Adweek guide – Agencies are hardly strangers to volatility. Increasingly late or delayed payments from clients and READ MORE
10 BEST ADVERTISING QUOTES MAY 2020
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments. READ MORE
PERFORMANCE ACTION PLANNING
How to turn client/agency performance evaluation results into actionable insight and improvements: Client/agency performance evaluation programs have been in existence for a while. Brand advertisers and agencies understand the value READ MORE
WHAT ADVERTISERS SHOULD DO TO PROTECT THEIR INVESTMENT IN VALUABLE AGENCY RELATIONSHIPS DURING DIFFICULT ECONOMIC TIMES
Successfully Managing Agency Partnerships in Tumultuous Times: In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations READ MORE