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HOW MUCH RISK BRAND ADVERTISERS ARE WILLING TO TAKE WITH THEIR AGENCY PARTNERS, AND WHAT IMPACT IT HAS ON THEIR OVERALL PERFORMANCE.
What’s Your Risk Profile? From choosing what stock or bond to purchase to deciding whether you should travel or shake hands during the Coronavirus epidemic, the everyday decisions we make READ MORE
CASE STUDY: GILEAD SCIENCES
An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources. Context/Problem Statement: Gilead is READ MORE
BUILDING THE RIGHT TEAM
Key Agency Management Team Considerations: Learn the key levers for designing your team for organizational success, and why it matters. Contents: Organizational scope Functional responsibilities Operating model Team size & READ MORE
INDUSTRY UPDATE VOLUME 43
Executive Summary – Monthly Recap: Super Bowl 2020 was another great display of the industry’s strength and focus with a sold-out inventory. There were complaints about too many movie references; READ MORE
10 BEST ADVERTISING QUOTES FEBRUARY 2020
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments. READ MORE
CASE STUDY: AGENCY ROSTER SOLUTION
RosterDeliver™ enables this client to optimize and simplify its agency roster. Context/Problem Statement: A large multinational company and top brand advertiser with marketing teams distributed around the world was facing READ MORE