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Driven by our client experience, view our resources by topic across all our categories, such as scope of work, briefing, agency performance evaluations and lifecycle, roster management, financial management, training/onboarding, agency model, data-KPIs and other facets of the client-agency relationship.
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VIDEO: 10 BEST ADVERTISING QUOTES FOR MARCH 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Christopher Lawrence (Director Mass Media, ADT), Melissa Wildermuth (Global Creative Director, General Mills), and Chris Brandt (Chief Marketing READ MORE
ARCHIVE: ARTICLE REPOSITORY
Our booklet: a guide to thought leadership organized by the key topics critical to navigating through agency relationships. Topics include agency search, planning/SOW, compensation, efficiency measurement, briefing, collaboration, etc. By READ MORE
ARTICLE: SHOULD ADVERTISERS STILL CARE ABOUT AGENCY AWARDS?
The highly debated value of agency award shows and the question of advertiser participation. — Read our article posted on Forbes — Toronto-based creative company, Zulu Alpha Kilo (inspired by READ MORE
ARTICLE: SHOULD ADVERTISERS STILL CARE ABOUT AGENCY AWARDS?
Featured on Forbes: The highly debated value of agency award shows and the question of advertiser participation. — Read our article posted on Forbes — Toronto-based creative company, Zulu Alpha READ MORE
INDUSTRY UPDATE VOLUME 61
Executive Summary – Monthly Recap 2022 might be the year of records. The tech behemoth Apple became the first US company to hit $3 trillion in market value, adding its READ MORE
ARTICLE: WE DON’T TALK ABOUT…NO, NO, NO!
Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — READ MORE