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ARTICLE: WASTE IS THE NEXT BATTLEGROUND FOR REAL AND SUSTAINED MARKETING EFFICIENCY
Wasted! The New Marketing Battlefront: Reducing Waste. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF Version Here Waste is not just a dirty word, no pun READ MORE
ARTICLE: HOW EFFECTIVE BRIEFING ENSURES CLIENTS GET BETTER WORK FROM THEIR AGENCIES
Are Your Briefs Tight Enough? I am not referring to briefs as the style of close-fitting, short, snug underwear commonly known as “jockey shorts” in the U.S. Instead, I am READ MORE
ARTICLE: FIVE SCOPE OF WORK AND INPUT BRIEFING BEST PRACTICES SUCCESSFUL COMPANIES FOLLOW TO CONSISTENTLY INCREASE MARKETING PERFORMANCE AND DRIVE EFFICIENCIES
Download a print-friendly version here Can Your Relationship Handle the IKEA Meltdown? Most relationships cannot handle the highly stressful process of assembling IKEA furniture, especially when the directions are unclear READ MORE