The Case for Custom vs. Out-of-the-box Software
As brand advertisers streamline and automate their agency management processes, they often assume they must conform their processes to the capabilities of pre-packaged software (aka out-of-the-box solutions). This opinion paper highlights the benefits of custom over pre-packaged software as a service (or SaaS). From our perspective, custom SaaS solutions are preferable when adaptability and unique client needs are a priority, and this is central to our approach at Agency Mania Solutions.
- The myths to out-of-box solutions preference, based on pricing and robustness
- The primary drivers in favor of custom software
- Unique characteristics of agency management software that contributes to making custom SaaS preferable
- The benefits of custom SaaS pricing model
By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator
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