INDUSTRY UPDATES

INDUSTRY UPDATE VOLUME 43

Max Gralpois

3/2/2020

Executive Summary – Monthly Recap:

Super Bowl 2020 was another great display of the industry’s strength and focus with a sold-out inventory. There were complaints about too many movie references; others were moved, while some enjoyed the funny spots. Either way, no one was left untouched during one of the most televised events of the year. From Procter & Gamble, “When We Come Together” to Budweiser, Microsoft, “Be the One”, “Typical Americans”, Toyota, “Heroes,” Audi e-tron, “Let it Go”, “Groundhog Day,” Doritos, “Cool Ranch,” Amazon Alexa, “Before Alexa,” there was something for everyone. A reported four of this year’s Super Bowl ads have been created in-house (Quicken Loans’ Rocket Mortgage, Google’s “Loretta,” P&G’s Secret, and Squarespace’s commercials). 102 million individuals also watched the 92nd Academy Awards, aka Oscars 2020, on ABC and enjoyed ads from the usual suspects, including Cadillac, Adobe, Verizon, Microsoft, Google, Rolex, McDonald’s, M&Ms, Colgate, Hulu, and Intuit.

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Newsworthy reports and recent developments:

At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work, Financials, and Performance and Value— which is how we categorize the following developments:

Table of Contents:

Talent … page 1

NEW Company profiles … page 3

NEW Open positions that got our attention … page 3

Work … page 3

Financials … page 6

Performance and Value … page 6

Agency Reviews and Roster Changes … page 8

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

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Mar 2, 2020